Iceland shoppers ask 'is this real' as store makes £4 announcement

Iceland has partnered with well-known biscuit and cake brand McVitie's to launch an exclusive new ice cream range. Combining classic flavours into new frozen forms offers fans a chance to indulge in "the ultimate sweet treat" to round off the summer.

The supermarket announced its collaboration with McVitie's, which includes four products—two "perfect for sharing" ice cream tubs, as well as two ice cream bars, "catering to everyone’s taste and preferences." Some items will be available in freezers now, while others will be available in a matter of days.

Fans of Hobnobs can dive into a tub of 'oat biscuit ice cream' packed with biscuit pieces, shortcake and golden syrup sauce. The Milk Chocolate Digestive tub blends biscuit-flavoured ice cream with chocolate sauce, milk chocolate digestive biscuit pieces and chocolate shavings.

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Fans will be able to pick up more items later in August. Soon customers can enjoy the arrival of the McVitie's Gold Digestives Ice Cream Bar, which offers an indulgent vanilla-flavoured ice cream, layered with caramel sauce, coated in golden caramel and sprinkled with crunchy biscuit pieces.

Meanwhile, the McVitie’s Jaffa Cakes Sticks are a zesty, orange-flavoured ice cream, coated in a rich chocolate-flavour shell with a swirl of tangy orange sauce and a smooth milk chocolate-flavour finish. The ice creams were teased on Instagram by the supermarket, with plenty of fans flocking to the comments section.

One asked: "Please tell me these are real?!" Another added: "OMG we need to get some!" A third commented: "I am sure this is the desert that is served in heaven!" Someone else said: "Neeeeed to try!" And, one more posted: "The best idea ever! Now I need to find them!"

Benazir Barlet-Batada, marketing director at McVitie’s, said: "We’re thrilled to see our iconic biscuits and cakes reimagined for the freezer aisle—especially with the ice cream tubs landing just in time for the August sunshine. From the crunch of Hobnobs to the unmistakable spongey zing of a Jaffa Cake, this range captures the essence of McVitie’s in every bite. We’re bringing something genuinely fun and delicious to sunny snacking moments."

Paul Dhaliwal, chief commercial officer at Iceland Foods, said: "Surely the only thing better than biscuits and ice cream is a combination of the two and we’re delighted to work with McVitie’s to launch such a fantastic range. We’re committed to refining and innovating our products and we can’t wait for our customers to try these products. Make sure to get to your local stores to avoid missing out."

Available now in store and online at Iceland and The Food Warehouse:

• McVitie's Hobnobs Ice Cream (500ml, £4)
• McVitie's Milk Chocolate Digestives Ice Cream (500ml, £4)

Available from August 26:

• McVitie's Jaffa Cakes Triple Dipped Sticks (3 Pack, £4)
• McVitie's Gold Digestives Ice Cream Bar (200ml, £4)