Mattel partners with Dream Theatre to expand licensing footprint in India

Mattel, a leading global toy and family entertainment company and owner of one of the world’s most iconic brand portfolios, has appointed Dream Theatre—India’s premier brand licensing and merchandising agency—as its official licensing agency for India, Pakistan, Nepal, Bangladesh, and Sri Lanka.

The partnership covers Mattel’s celebrated brands, including Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Tank Engine, Pingu, Masters of the Universe, and Barney.

Under this collaboration, Dream Theatre will leverage its network of partners and retailers, along with its deep domain expertise, to bring licensed merchandise to market across categories—ensuring fans in the region have access to world-class brand experiences.

Jiggy George, Founder & CEO of Dream Theatre, said: “Mattel’s renowned brand portfolio holds a strong emotional connection with families in India and around the world, making it a standout licensing proposition for brands and products in the Indian market. We look forward to driving their continued success through innovative licensing partnerships, localised offerings, and strong collaborations with market leaders in India.”

Meredith Norrie, VP, Global Licensing & Consumer Products at Mattel, added: “We’re excited to have Dream Theatre as our official licensing agency in India. Their expertise and passion make them the ideal partner to grow Mattel’s brand portfolio, deliver innovative, high-quality products, and strengthen our connection with consumers across India.”