YRF seems to be sticking with its ‘minimalistic promotional strategy’ for War 2, following the massive box office triumph of Saiyaara, which also relied on limited pre-release promotions.
According to recent reports, fans hoping to catch a glimpse of the highly anticipated dance battle between Jr. NTR and Hrithik Roshan will have to wait until the film hits theatres.
A Pinkvilla report revealed, “War 2 is the biggest tentpole film of India in 2025, and everything about it is hugely anticipated. Everyone’s eyes are on Hrithik and NTR’s dance number, and Aditya Chopra is well aware of this. He wants to keep building the hype and hunger for this song till the release, and not give the full song to people to watch it for free. He wants to bring people into theatres to watch War 2, and experience the magic of seeing Hrithik Roshan & NTR dancing together on the big screen, just as it is supposed to be consumed.”
© YRF
The source further added, “This is classic Aditya Chopra strategy. He preserved the best song of Bunty Aur Babli, ‘Kajre Re’ prior to it's release and people were blown seeing it in theatres. He locked up all the songs of Dhoom 3, and people were surprised seeing them in theatres, where the visuals of ‘Kamli’ exploded. He knows he has gold with him in the Hrithik-NTR dance song, and he will not give it out just like that. He wants people to come to theatres to watch it, and then he wants people to keep coming back to theatres to enjoy it more and more because it will be unavailable on the internet. Aditya Chopra is playing the box office game with footfalls and ticket sales for War 2 being top priority for him.”
The title of the song is going to be 'Janaabe Aali'.
Even YRF, Hrithik Roshan and Ayan Mukerji confirmed this and wrote on their respective social media, "Now the WAR spills over on to the dance floor! A sneak peak arrives tomorrow - the full song only on the BIG SCREEN! #War2 from 14th Aug worldwide in Hindi, Telugu & Tamil!."
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Directed by Ayan Mukerji, War 2 is an upcoming high-octane action thriller starring Hrithik Roshan, Jr. NTR and Kiara Advani in the lead roles.
It is slated for release on August 14 opposite Rajinikanth’s Coolie.
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